10 BUSINESSES THAT WILL FETCH THE MILLIONS(2)

Not too long ago, we started off a series on businesses that can fetch the millions but are largely ignored by a lot of people. Today, I bring you yet another business that is a real buck fetcher

MOBILE BOOK SALES BUSINESS


Many people believe that Nigerians are not readers, but let me shock you with the fact that millions of books are imported into the country every month. A lot of books are also churned out by our indigenous writers. I am sure you know Pastor Sam Adeyemi, Praise George, Emmanuel Olumide and a host of others. These people are constantly churning out relevant books into the market.
The question is who are the people reading these books? I’m sure you now get my point.
Now lets get down to business. To make it big in mobile book sales business just like any other business, there are things you must pay attention to.
i) What is your goal?
When there is no goal, we wander about without a direction. So define your goal and pursue it with the tenacity it requires.
ii) Do you have a business plan?
Did I hear you ask – you mean a business plan for a mobile sales business? Yes! Develop a  plan for your business.
iii) Do you know your market?
By market, I mean your target audience or group. Where are they and how can you get to them? When do they prefer to buy? What kind of books do they always buy?
iv) How much do you really want to make?
You must set how much you really want to make from your business. I ask again , how much do you really want to make? One good thing about fixing how much you want to make every week/month is the fact that it keeps your marketing spirit( your drive) high.
v) What types of books are in hot demand
Please steer away from the temptation of selling just about any book with the ‘best seller’ tag. Do your research and find out what type of books your target market wants. Once you’ ve identified these books that are in hot demand, you sure will be smiling to the bank.
A word on some personal skills
a) Try and understand what direct marketing is all about and how to make a success of it.
b) Good customer service: Remember as a direct marketer, people tend to first buy you before buying your books. Learn how to treat your customers well. Be warm and a  keen listener to your customers.

Where To Sell Your Books








Books are mainly sold at seminars, workshops, schools and churches. Take a trip to some of the big churches
especially in Lagos, you will understand how lucrative book selling is.
Books are also sold in banks. Aside reading some books relevant to their profession, bankers are known to read a lot of books on ‘how to be your boss’.
There are many other places to sell your books, discover then.
See your at the top!

To The Next Entrepreneur- I celebrate you!!!